The Ancient country is slowly becoming a modern country thanks to the far sighted EPRDF leadership. The country is in the midst of a historic transformation in all spheres. The city of Addis whom many think cannot be reformed nor modernized is slowly becoming a modern city. The City administration with the help of the federal government is doing all it can to do the impossible following the footsteps of Mayor Arkebe Enquay who started the transformation way back! The public as we speak is engaged rehabilitating the over farmed and overgrazed country side. Slowly and but surely Ethiopia is joining the modern world. In all of this one thing is missing.
Information is power they say! It has been that way all along but it is more so now that the world is living in the information age. The state owned Ethiopian Television has been the sole information provider and transmitter up to now. Sadly many think the agency has not been up to the task. Although of late, the agency has been trying its best to do more with its international coverage many think it lacks quality programming.
Competition in a market economy is critical and we thought competition may be what is needed to improve the quality of Ethiopian television programming. No one knows for sure when the Ethiopian government will allow private ownership of Television stations. However until that day comes the government should create different management to run different Television stations. Having different management will introduce competition which should help quality programming. Currently there are two Television stations on the air (ETV and ETV2). Instead of both stations being managed by the same agency the government should lease one of the stations to be managed by outsiders with a clear mandate to compete with ETV or at the very least have the two stations address different needs. If the city of Addis Ababa can be reformed and reconstructed to become a modern city, certainly, Ethiopian Television agency can be encouraged to do more. Ethiopian Telecom and Ethiopian Television/Radio are to relic organizations that needs reform now and not tomorrow! Do you agree…Have your say!